“With more than 6 million Zumba Fitness games sold, we’ve tapped into a fan base that is excited about an exhilarating dance-fitness experience that yields real fitness results,” said Jesse Sutton, Chief Executive Officer, Majesco Entertainment. “This game delivers more content than any Zumba Fitness game to date while maximizing the exclusive capabilities of the Kinect for Xbox 360.  We’re proud to share this experience with fans and help players everywhere reach their personal fitness goals.”    

“We are excited to launch Rush, our best video game to date,” said Alberto Perlman, CEO of Zumba Fitness, LLC.  ”Our current video games have had great success bringing the Zumba program to many new students. One of the most innovative options featured in the game (and one of my favorites) is the built-in class locator. Those who haven’t yet experienced a live Zumba class — and are using the Rush video game at home — can actually pull up the class locator to find a live class in their area. You can go from virtual to reality just like that!”

“Uggie didn’t have to sit up and beg for his role as Nintendo’s spokesdog,” said Scott Moffitt, Nintendo of America’s executive vice president of Sales & Marketing. “It’s truly our pleasure to work with a star of Uggie’s magnitude, especially to help animal lovers and portable gaming fans discover the fun of nintendogs + cats.”

“With a BATTLESHIP videogame, we have an amazing opportunity to take our beloved property and give it a modern-day spin,” said Mark Blecher, Senior Vice President and General Manager of Digital Media and Marketing at Hasbro. “The merging of tactical and action elements immerses players in an epic maritime conflict. Activision is completely up to the task of delivering a high-intensity thrill ride that’s perfectly suited for today’s console owners.”